Today, their weight in the optimization of websites has plummeted. However, they remain a good support tool which must be properly combined with other marketing strategies to increase the number of visitors.
Meta tags are structures that are placed in the title of your website. They are included in the code of the site so that the longer they are, the greater the volume of the page and the loading time is.
Creating appropriate and effective meta tags is part of the internal (onsite) optimization of your site. First comes the unique content, second - creating the links, and last - the contents of the Meta tag description and keywords. Lately, search engines hardly recognize the tags “keywords”.
When the site is connected to the hotel, this implies high competition. It is extremely important to carefully review and consider all possible factors that can affect the ranking of your site negatively.
Particularly important is the creation of the meta tag description. Experts agree that it is an extremely important parameter that affects the relevance of the page. It contains information about the site content which may interest the visitor (customers will see exactly what they have typed in the search engine) and must contain the main keywords no more than twice. If the tag is spelled properly and reflects the page content adequately, search engines will index it and will include a description of the page in their search results. This way the most important things about your hotel will be accessible to your customers in a targeted search. If the tag is absent or incorrectly filled, the search engine will describe a random text. In this case, instead of "Hotel", the target group might read "offer night entertainment" or an article about beach pollution. It might exist as unique content on your site, but does not apply to your region. This will affect your sales directly because your target will not even open the page that they found through a search engine.
Sometimes an attractive title different from the clichés of the competition is not enough for a meta tag to be effective.. It is not enough to include words like "hotel", "holiday", "luxury". The meta tag presents the uniqueness of your hotel - describe it briefly and clearly, in precise words, but no clichés. The description should fully comply with the profile of your potential customers. This is the main link between the online and offline marketing of your hotel. Do not miss the opportunity to explain exactly what you offer in the description , a hotel for family holidays or spa. Say it in a way that will attract your typical guests. Do not leave this task entirely to SEO Optimizer, your marketing specialist is the one who has to formulate the exact phrase.
The meta keywords tag is less important for indexing pages. Robots often overlook it and its presence is unnecessary, especially if it contains low-competition keywords. This requires a preliminary study and careful selection. For example: the competition for "hotel" is extremely high. The presence of this word is completely unnecessary in a keywords tag. If you are using this meta tag, it is best to seek among the commonly used words - such as "exotic", "relax" and so on. Make sure, however, that these keywords actually appear in the unique texts that you publish on your site. Discrepancy between page content and meta tag content may cause problems.
There are two types of tags used for management of search robots. One relates to the frequency of indexing. Despite its presence the search engines view the website whenever they want. Its use is not mandatory.
More interesting and more important is the robot tag. It can take several values: index - tells robots to index the page, follow - gives signals to index pages that have links to that site, or combines both. If you do not want a complete indexation, you should include noindex, which requires robots to not index the page, but to see the links; nofollow - indexed but not taking into account the links; and none, which combines the two previous ones. This meta tag is not necessary since it is enough to create a file robots.txt, in which all these data are entered. This will also prevent the code page from overloading.
Several seemingly minor tags - Author, Reply-to and Copyright - increasingly have weight with robots. These include the author's name or the company name, e-mail and copyright content. This, to some extent, is a guarantee to protect your unique content.
All this shows that meta tags are the most important part of the creating of your site HTML. If the page offers a unique and interesting content, they can be almost completely ignored. The availability of quality content will be noted by search engine robots whenever they visit your site. This helps the indexing more than meta tags. However, try not to let the robots create everything themselves, which is what they will do if they find the tags empty. When creating the source code, try to fill the tag with a few quality words, not simply relying on robots.
Ultimately, we can say that the creation of a correct HTML code for a site is a combination of good knowledge of internet realities, which is the job of SEO specialists, with a good pre-marketing of your entire business. If you want a winning online strategy, you cannot exchange one for the other.