Every hotel’s goal is to sell more rooms and make a profit. Yet, without an online booking system, you will have to rely on phone calls and walk-ins only to make reservations. An online booking platform is а necessity. That’s why we would like to point out the key benefits every good hotel booking system should bring you.
1. They Work 24/7
An online booking system works all the time. This gives freedom to potential visitors to book a room anytime they want. It also maximises your sales because you are not limited to your working hours. In fact, studies show that a 24/7 online reservation system greatly increases the number of hotel bookings.
2. Hassle-Free Management of Bookings
Hotel reservation systems will make your staff more efficient. They won’t be tied to a phone waiting for guest calls. What's more, you will be able to take bookings around the clock, 7 days a week.
3. Get Smarter Insights into Your Business
Usually, such systems come with various analytics tools. They can keep track of each reservation and all the related details. Thus you will have all the information to better understand your guests, their preferences and what upgrades you sell the most. With this, you will be able to outline the areas where you need to focus on and grow your business.
4. Increase Revenues Thanks to Upselling
Another major benefit of an online hotel reservation system is that it's much easier to create, publish, promote and sell packages and add-ons online. You can combine them or let customers choose the package they want. This will further increase the revenue you generate while customers will be able to get exactly what they want.
5. The Number of No-Shows Will Decrease
Prospective guests who reserve rooms online are much more likely to show up. And in the cases when someone doesn't show up, your online booking system will automatically free the reserved room, making it available for booking. Appointment reminders are also a great way to ensure that your clients will turn up.
6. Payments are Easier and Faster
Payments are also greatly eased with an online booking platform. You can require from your guests to pay when they book, further increasing your income, and not worry about payments when they arrive. In addition, in case of a no-show, you can keep some of the money as compensation.
7. Cut Your Workload
Online reservation systems reduce workloads for your staff and optimize customer service. These platforms can make sure that bookings are synced and the availability is updated with each booking processing. A good hotel reservation system makes the work process carefree.
8. A New Booking Trend
The world is online now. Nowadays, customers use the Internet to discover everything they need to know. If you don't have an online presence, you are most likely missing out a great many opportunities. So, if you want to take advantage of the modern booking approach, it is a must to integrate your reservation platform with your product pages.
9. Meet the New Self-Service Portals
Online booking systems are designed to provide all the features of self-service portals. Potential guests book services based on the open dates suggested by the system. Of course, you should have personalised customer care support to handle various queries. Still, with a well-maintained hotel reservation system, you’ll rarely need to deal with customers directly.
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About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.