The coronavirus will affect all levels of hospitality, but not everyone has the same capacity for recovery. Large hotel chains will certainly bounce back quickly, but for all other establishments, the Covid-19 pandemic is a test of adaptability and resourcefulness.
Modern hotels thrive thanks to hoteliers adopting a flexible approach to their change management strategy. They treat the hotel as a constant work in progress, one that is evolving and growing with each successful policy change implementation.
Technological advancements have been the go-to investment response for many industries as the benefits of adopting new time and labour-saving tools are unquestionable, yet even as one of the fastest-growing industries in the world hospitality is still the slowest to adopt these changes.
Hotel breaches have become increasingly common and have grown larger in scale in recent years as more and more transactions are done online or through OTAs. This has led to a larger risk of a cyber breach of guest data which has put on edge both potential guests and hoteliers alike.
Upselling is top of the list when it comes to generating ancillary revenue for hotels. With room rate value dropping due to OTA fees your establishment will come to rely heavily on the services you can provide your guests rather than the actual value of the room itself.
Google My Business is one of the fundamentals of effective hotel marketing but it is also frequently the most neglected feature of a hotel’s online presence.
Hospitality is an industry which relies heavily on data acquisition to build a sustainable business model that can generate revenue in a market of constantly changing variables. The customer data handled by hotels on the daily has always been of an incredibly sensitive nature, including guest and company names, phone numbers, billing addresses and emails, and credit card information.
Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.
Building a brand has always been at the mercy of the generational zeitgeist. Which is why many establishments are looking for ways to either redefine or to establish themselves in an oversaturated hospitality market aimed at experience-driven consumers. Here are some notable points that could help you build your hotel brand.
Clock Software is proud to announce that its Clock PMS Suite software product has once again successfully undergone PCI DSS Level 1 Service Provider Certification meeting the highest standards of protection of credit card data.
Bots are starting to be an essential part of both the online and offline shopping experience and they are bringing an astonishing transformations along with them. The hospitality industry is one that thrives on personalised services and great guest experience.
Adapting your website for increased search engine optimisation will help you in revitalising your strongest source of revenue, your direct bookings all the while helping to foster a more personal relationship with your guests.
The hospitality industry is a leader in technology deployment. See what Nick, our Integration Manager, have to say about the introduction of new technologies and streamlining the myriad aspects of hotel operations.
Online booking abandonment is a common problem for travel websites, but there are a few things you can do to optimise your conversions. In this article, you’ll learn how sending abandonment emails can bring your customers back to complete a booking.
Integration technologies have given the hoteliers the opportunities and solutions they need to make better decisions for growth and to improve the guest experience and operating efficiency.
Hotel loyalty programs have become a standard for many brands in the hospitality industry. Such hotel programs encourage longer stays, attract new customers and retain existing ones.
The underlying reason for many disappointing stays is the process of offering a service and then making the procurement stage either difficult or unpleasant for the guests or the so-called friction.
Running a successful hotel is an ongoing challenge. Ideally, you want to increase your bottom line and decrease your expanses. Ancillary revenue is a great way for your hotel to make more money and differentiate your hotel from your competitors.
The tech giant Google is continuing to make its mark on the online travel booking. The hotel booking tool is becoming a one-stop solution for trip planning and can drive up competition with the rental platform Airbnb.
Artificial Intelligence in hotels can be applied to optimise all of the property’s operations - from revenue management, marketing, and advertising, to housekeeping, check-ins and check-outs. Guest experience can too benefit from AI - it can analyse trends and patterns in guest behaviour, so their staff can focus on personal interactions.