Upselling as a Way of Improving Guest Loyalty


Upselling is top of the list when it comes to generating ancillary revenue for hotels. With room rate value dropping due to OTA fees your establishment will come to rely heavily on the services you can provide your guests rather than the actual value of the room itself.

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Hospitality is an industry which relies heavily on data acquisition to build a sustainable business model that can generate revenue in a market of constantly changing variables. The customer data handled by hotels on the daily has always been of an incredibly sensitive nature, including guest and company names, phone numbers, billing addresses and emails, and credit card information.

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Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.

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5 Lessons in Building a Successful Hotel Brand


Building a brand has always been at the mercy of the generational zeitgeist. Which is why many establishments are looking for ways to either redefine or to establish themselves in an oversaturated hospitality market aimed at experience-driven consumers. Here are some notable points that could help you build your hotel brand.

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In the Spotlight: Nick, Our Integration Guru


The hospitality industry is a leader in technology deployment. See what Nick, our Integration Manager, have to say about the introduction of new technologies and streamlining the myriad aspects of hotel operations.

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Online booking abandonment is a common problem for travel websites, but there are a few things you can do to optimise your conversions. In this article, you’ll learn how sending abandonment emails can bring your customers back to complete a booking.

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Artificial Intelligence in hotels can be applied to optimise all of the property’s operations - from revenue management, marketing, and advertising, to housekeeping, check-ins and check-outs. Guest experience can too benefit from AI - it can analyse trends and patterns in guest behaviour, so their staff can focus on personal interactions.

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